Brand kit

Brand Guidelines

The Prediity wordmark is the focal point of our brand — an instantly recognizable symbol. Use it as specified here so it always looks its best.

Logo

The wordmark

Prediity

Clear space & minimum size

Keep clear space around the wordmark equal to the height of the “P” stem on all sides — no text or graphics may encroach. Never render the wordmark smaller than 72 px wide on screen.

Color

Green is the cornerstone

Prediity Green

#28cc95

Primary — market vitality, YES, gains. Buttons, accents, the logo.

Prediity Red

#f04c41

NO, losses, destructive actions. Never for the logo.

Ink

#0a0c0f

The canvas. Every surface starts here.

Surface

#141720

Cards, menus, and raised panels.

Amber

#fbbf24

Pending states and cautions.

Blue

#60a5fa

Informational accents and links in admin surfaces.

Typography

Inter, five weights

Light — big quiet numbers

Regular — body and running text

Medium — labels and UI copy

Semibold — buttons and emphasis

Bold — headlines and prices

Prices, percentages, and balances are always set tabular-nums so digits align as they tick. Positive movement is green (▲), negative is red (▼) — the color IS the data.

Misuse

What not to do

✕Don't recolor the wordmark outside the approved palette

✕Don't stretch, rotate, or distort the wordmark

✕Don't add gradients, outlines, or shadows to the wordmark

✕Don't set the wordmark in another typeface

✕Don't place it on low-contrast or busy backgrounds

✕Don't crop it or use individual letters on their own

Press & partnership use

Writing about Prediity or partnering with us? Reach out and we'll provide logo files and anything else you need.